25 Quick Tips For Marketing Your Business On Facebook
Facebook is a powerful digital marketing tool, with over 1.73 billion daily active users. It’s easy to optimize Facebook marketing by paying attention to analytics and metrics, but many effective tricks simply involve interacting with your audience.
Here are 25 tips for Facebook marketing that will bring your brand success.
Start with the basics
1. Double-check your “About” page. In the age of information overload, vital missing tidbits are an immediate turn-off to your audience. Make sure your “About” section is current.
2. Put your content to the test. You might hear that video and short snippets of text get the most likes, but you won’t know if this applies to you unless you test the theory. Follow advice, but test along the way.
3. Get some backup. If you don’t have any reviews on your Facebook page, stop and work on that now. Facebook is one of the first places that many users look for reviews.
4. Follow the seven-day workweek. Users engage on Facebook every day of the week, so make sure you have someone checking in when activity is highest.
5. Leverage Facebook Tabs. Generate leads and engagement with Facebook Tabs, which are essentially landing pages for Facebook. You can create multiple tabs for special promotions, free trials, featured live events and more.
Post to win
6. “If it worked once...” Your audience would probably love to see your post that generated the most likes and comments again. Just let time pass first. Too much of the same content can decrease engagement. Spread it out, and enjoy the benefits of an encore performance.
7. Pin a relevant post, such as time-sensitive promotions or special events, to the top of your page.
8. Remember, timing is everything. Time your posts to appear when your audience is online. This will require research on your part, but it’s well worth it.
9. Leverage user-generated content. User-generated content drives engagement and shows you have serious love for the people who love you.
10. Share feel-good memes. Remember that people want entertainment and to feel good on Facebook. Post a meme every so often. People love sharing them, which means your brand could reach a wider audience.
11. Dig deep with a Q&A. People love Q&As because they provide immediate answers. Make your Q&A more powerful by limiting it to 15 minutes, and include a teaser for the next session.
Amp up engagement
12. Create a contest. Contest posts are liked and shared quickly.
13. Share polls by leveraging reactions. Using the reaction feature in a poll allows users to express their opinions quickly.
14. Fill in the blanks. Get your audience talking with a fill-in-the-blank post. For example: “The one thing from (your brand) that I can’t live without is______.” Users can fill in the blank in the comments.
15. Put something to a vote, such as a new product design, to drive engagement, even from people new to your brand.
Reinvent your image
16. Change up your cover photo. The cover photo is the biggest item on your page, and likely the first thing users will see. Change it frequently to reflect promotions, product launches or upcoming events.
17. Grab your personalized URL. Facebook offers customized URLs to business pages with over 25 likes. This can set you apart and make it easier for people to find and remember you.
18. Be transparent. Include a statement of transparency on your page. Back it up with live events and honest answers to questions and concerns from your audience.
19. Engage in the comments. When you actively engage your audience on your page, you can generate more interest in your brand.
20. Watch your social tone. When posting on your page, keep in mind that the “tone” of social media is more relaxed, low key and personal.
Play the ad game
21. Make your ads pop. To make them stand out, use color, urgent language and symbols in place of words.
22. Hone in on your audience before you launch. Ad preferences can allow you to target your audience before launching your ad campaign. Facebook lets you choose custom and lookalike audiences for different sections of your market.
23. Retarget. Follow the people who visit your website to Facebook by installing the Facebook tracking pixel so you can engage across multiple platforms.
24. Mind your SEO. Bring your SEO game to Facebook. The same SEO keywords that generate leads for your website will generate interest on your Facebook page as well.
25. Include CTAs on your Facebook page. Your audience is there, and they want to engage with you, so give them a final push across the conversion finish line.
Facebook marketing is all about engagement and letting the world see how great your brand is. You already know how to do that, so apply your marketing skills to Facebook, and generate leads.
Source: Jon Clarke, Forbes